What makes the US Powerball a Lottery Unicorn?
The US Powerball is undoubtedly the biggest lottery in the world. It doesn’t matter which metric you decide to use you will always come back to the same conclusions: nothing competes with the US Powerball. In fact, it may be more accurate to say that the US Powerball is the #1 lottery in the world and its size is so big that it dwarves the next 3 biggest lotteries…together!
So, why is it that the US Powerball is out so far on its own here? Why haven’t the other lottery games taken a leaf out of the industry leader and got their own games up to this level? We’re going to look at some of the key factors behind the US Powerball’s meteoric rise to the top of the lottery world and try to explain why it is where it is, and why others are struggling to catch up.
US Powerball – First to Multi-State Market
While this is not exactly true in the purest of terms as it was not the first lottery of its kind to be created, the US Powerball was the first lottery to break out beyond its original State borders and conquer the entire American lottery landscape. Currently 42 US states take part in the US Powerball. This reach is something that other lotteries such as the Californian only SuperLotto Plus can only dream of. Nowadays with the world of online lottery taking over, the US Powerball positioned itself as the online lottery to play wherever you may be situated in the world. Being a multi-state lottery set up the Powerball to be perfectly placed to be ready for the online gold rush!
US Powerball – Jackpots Drive Players.
This point doesn’t need to be over explained, so I’ll try keep it short. Players play the lottery because of the size of the jackpot that they have the potential of winning. Survey after survey comes back with the same (dare we say it, obvious) answer.
So, people play the lottery due to the size of the jackpot. The US Powerball has a minimum jackpot of $40,000,000. No other lottery in the world comes close to this. For example, the US Mega Millions is in many ways the most similar lottery to the US Powerball in terms of scope and size. However, even the Mega Millions is put in the shade by the workings of the lottery unicorn that is the US Powerball. The Mega Millions minimum jackpot is $15,000,000 – less than half, and this is by far the biggest minimum jackpot of the other lotteries out there.
What happens most often in lottery games is that as the jackpot rolls over and grows, there is an influx of new players and old players buying multiple tickets with the off chance of hitting the rolled-over big jackpot. The US Powerball begins every draw at this level, rollovers in the US Powerball simply add to this affect. The fact that this draw only needs one rollover before the jackpot is above $50m should highlight the clear division between the unicorn and its followers.
Can the US Powerball Be Caught?
Not any time soon! There is always talks and rumors of a new lotto game coming that will have huge jackpots and multiple draws but as of now nothing has come to fruition that can compete with the US Powerball in any way. It is the unicorn of lotteries and it looks like it is going to remain that way for a while.